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Customer Quotes

"What a
wonderful store, 
 so full of
color & everything!"
Mary, from Seattle
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About Directions

It all began with Roger.....


In 1972 Roger opened Directions Ltd. in Yreka, California.
Set in a red, brick building in the historic downtown,
the mix of plants, housewares, baskets,
educational toys, soaps, coffees and teas,
was a first for the county.

Directions has evolved over its 40 years to become an established source
for women's apparel, accessories, jewelry, gifts and home accents.

Roger passed on in 2004 leaving a loving legacy of ideas, opinions,
color, sensibility, and possibility,
upon which Jane, his wife and partner, could build.
And, build she did!
Jane brought her own spirit and knowledge,
ideas and experience to Directions.
With the help of her friends and co-workers
Lil, Peg, Nadine, and Margaret,
Jane made Directions her own.....
a store for all of us.

Jane retired in 2012.
While Roger kept Directions humming,
Jane made it sing.

She found two wonderful women,
Berry Deal & Lydia Hobbs,
to carry on the vison of Directions.
Along with Berry & Lydia
Directions now includes
Nadine, Lill, Emma, Kelley, Sarah, Phoenix
and our web manager, Peg.

The song continues!

Come in and share Directions with us!